Whether you’re selling a product or a service, there are quite a few ethical sales techniques that you need to know in order to put yourself at the greatest advantage for success. Today we’re going to talk about 3 ethical sales techniques so that you can start figuring out whether or not your current sales skills are making the grade. Let’s jump right in so that you can start improving!
1. Know your product or service
Whether you’re selling one thing, or hundreds, it’s important that you know what you’re selling. If you don’t have the information that your customers want to know at hand, it could easily break the sale. If you sell multiple products or services, it’s going to be difficult to remember everything, which is why it’s just as important to have good documentation or resources in place that you can easily reference when need be.
2. Get to know pricing psychology
If you’re responsible for setting the prices for what you’re selling, research pricing psychology. Pricing psychology has to do with price points that make people buy and how they emotionally connect to pricing strategies. Not only is it a real marketing tactic, but getting it wrong may cost you sales.
3. Focus on the customer’s time
While the time it takes for you to sell a product or service to the customer can also make or break deals, it’s not that time that we’re referring to here. What we’re talking about is being able to effectively communicate to the customer how much time your product or service will save them. When people are thinking about making a purchase, one of the first questions that they ask themselves is “how will this benefit me?” If you can answer that question for them and convince them of such, the ball is in your court.
Sales techniques don’t have be overly complicated – simply know your consumer, know how pricing plays a part and know how what you’re selling can benefit the customer. These strategies are simple, straight forward and easy to learn.
